31 Oct 2011
threebrand is toasting a ‘dram’ good win in the form of an exciting new event, which is set to shake-up the whisky industry. threebrand will provide PR support for the Edinburgh Whisky Stramash – an event that will challenge the traditional ‘stuffy’ experiences associated with the nation’s top tipple.
The team will handle the official launch and warm-up to the event, which takes place at Edinburgh’s Surgeons’ Hall on 26th and 27th May 2012 and promises to be full of mystery, entertainment, comicality and madcap pioneering.
Enthusiasts of whisky from around the world will encounter many elements and experiences, including a concoction of molecular experiments, a murder mystery drama, whisky cocktails and an insight into the gruesome lives of barber surgeons.
Gillian Hamilton, head of PR at threebrand, said: “As specialists in food and drink, particularly whisky, we were really pleased to be appointed to work on the Whisky Stramash.
“We
like the individuality of the event, - it’s fun, yet informative – so it fits
in with what we do as a company as well. We’re really looking forward to
working together on the inaugural event and hope it’s just the start of a
exciting partnership.”