Aunt Bessie’s Website
A famous frozen food brand which is available on almost all frozen shelves throughout the length and breadth of the country. Despite this success there seemed to be a disparate message coming from each of the different channels reflecting mixed messages to the consumer. The web, in particular, was very corporate with images of buildings and people in suits – a million miles away from Aunt Bessie’s brand values. We redesigned the website, highlighting the Aunt Bessie’s personality and home values, while capturing essential consumer data via the Aunt Bessie’s club.
A big success.
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