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Bushmills Packaging
Quite an honour to help Bushmills commemorate their amazing quadcentennial birthday. The 400th anniversary of the ‘License to Distil’ clearly needed something powerful to capture the event, so a limited range of special gift packs have been created, each featuring our devised Celtic storytelling ‘ring’. The ‘ring’ was created to capture key influences and references from the Bushmills history, and it has become the main signifier on all the communication materials for this anniversary period. Gift packs were devised to have a distinct form and to multi-message at point of sale, having all the necessary production values this significant occasion demanded.
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