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Compass Box
Because we’re nuts about whisky, we were very excited when asked to help John Glaser, artisan whisky maker, refresh his innovative and highly awarded range of whiskies to give them a higher premium impression. Two levels of expression were considered, the signature and limited edition ranges. We maintained the brand’s quirky feel with the use of the varietal illustrations and brought a greater level of quality through classic typography. Working with tight budgets, we pushed the production processes to be as effective as possible. The consumer response following the rebrand has been fantastic and, as a result, Compass Box have seen a dramatic increase in sales.
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