Located within a prime catchment area, competition was fierce for EK, Scotland’s largest retail and leisure centre. The brand was struggling with a negative image and reputation for lack of choice and poor fashion offering.
Our remit was to build the brand profile, increase awareness and bring accessible sophistication to the offer. We developed engaging, aspirational creative tied to a strong brand message that left the audience in no doubt what EK stood for. Helen Powell, Strategy Director was delighted, saying: “During a significant period of transition the new campaign has delivered strong cut through with both improved spend and footfall performance.”
threethinking on this campaign included TV, 48 sheet posters, tactical press and signage.