How do you make one dairy stand out in a busy sector? Before we applied some Threethinking, Graham’s range was just a set of individual products which lacked any emotional draw or a real brand benefit.
We created a strong and distinct identity with ‘family’ at the heart of it. Something people across Britain could both recognise and empathise with. Every pack, from yoghurt to cheese helps build the brand with clear category cues and small family touches giving a natural feel to the design in what can be a ‘clinical’ sector.
threethinking on this project included brand creation, brand architecture, design, advertising, POS/BTL, exhibition and stand design.