Driven by the huge growth in demand for craft beer, Heineken USA, wanted us to design four distinctive limited edition seasonal ales – all under the iconic Newcastle Brown Ale brand. This was new territory for them and they needed a look that would give the brand credibility while reflecting the real ‘craft’ heritage of the beer. The project led to a 92% uptake in bars and Colin Westcott-Pitt, Vice President of Marketing Heineken USA said: “threebrand’s passion and exuberance pushed the design through, with artistic edge. The results speak for themselves.”
This project required threethinking on packaging design, trade launch materials, on and off premise materials, a viral and website design.