We were asked to craft an entire beer brand from scratch in a market which is already very loud and competitive. We knew something different was needed so we achieved standout by being the quietly confident ones who cared more about liquids than labels.
Malcolm Thompson, associate creative director at threebrand, commented: “The new Keith Brewery venture brought with it a new team, a new liquid and a new way of thinking. It was a no-brainer that the new brand should challenge the norm.” Despite a soft launch which included no paid for advertising, demand soon outstripped supply and sales are expected to quadruple this year.
threethinking involved bottle labels, web design, trade adverts, gift packaging, POS and stationery.