We were asked to create a luxury brand of biscuits, suitable for gifting, that would appeal to the high end and discerning consumer. The fine food market is a busy one so to stand out we took inspiration from the sophisticated and sedate popularity of teahouses and the tea ritual. Heritage graphics were combined with a more contemporary colour combination to bring an appeal that reached beyond a simple love of the past.
Bill Dean, Managing Director of Mary Steele & Dean’s said: “We had a long established working relationship with threebrand so it made perfect sense to utilise their creative skills for our new Mary Steele brand, particularly as they fully understand the Dean’s brand.”
threethinking included brand creation and packaging design.