For the first time ever, Patron wanted to release a limited edition 1 litre bottle of their iconic Silver Tequila. It needed to echo all the brand’s craft and handmade traditions but be seen as exciting, engaging and super premium.
We used the ‘Patron Bee’ as inspiration, creating a detailed pewter label, a crystal stopper and designing the secondary box to challenge and appeal whilst showing off the bottle and label to the full with a clear front visor. The limited run sold out and the design was awarded ‘The World’s Best Tequila Design’ in the ‘2016 World Drinks Awards’.
threethinking on this project included design and packaging.