Southside sits within a prosperous location and competition is fierce with London, Wimbledon and Putney high streets nearby. Choice is vast with time being the only commodity in short supply. Our task was to create an ownable campaign which would remind people of what was on offer on their doorstep.
We met this challenge by creating a positioning which did not focus on the ‘normal’ fashion-driven retail offer but led with the insight that Southside can buy you time. Helen Powell, Strategy Director said: “threebrand hit the mark by creating a disruptive campaign with a touch of quirky humour that instantly connected with our core catchment.”
This innovative approach included TV, posters, building wraps, POS and a magazine.